Publishers are expressing disappointment over the ad revenue generated from Apple News, claiming it does not reflect the level of engagement and traffic the platform provides. Despite Apple's efforts to expand its ad inventory since last November, many publishers report that their earnings remain markedly lower compared to potential revenue from their on-site traffic. For instance, a large publisher noted revenue figures are in the 'low hundreds of thousands', creating frustration given the significant audience Apple News delivers. This discontent raises questions about the effectiveness of Apple News as a revenue-generating channel for publishers.
Publishers are disappointed with Apple News ad revenue despite substantial user engagement, feeling the revenue is 'shockingly abysmal' given audience size.
Apple News has not translated significant traffic into meaningful revenue despite its recent efforts to enhance ad inventory sales.
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