Marketing To The Military Calls For Authenticity | AdExchanger
Briefly

Roughly one-third of the US population has a direct connection to the military, including active-duty service members, veterans and their families.That's around 133 million people."It really is a staggering number," says Mark Harper, an Air Force veteran and GM of military and defense at Recurrent Ventures, where he's responsible for editorial and business operations across Recurrent's military titles.
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