A study by the AI Marketing Institute reveals that 64% of marketing teams lack an AI roadmap, reflecting broader issues with AI integration in companies. Over half of respondents reported no policies or oversight for AI usage. However, there is a positive trend as more marketers acknowledge AI's growing importance, with 75% stating it will be 'very important' in the upcoming year. Notably, the adoption of AI roadmaps and ethical guidelines is rising, suggesting a shift towards responsible implementation.
Despite increasing interest in AI, 64% of marketing teams lack a clear AI roadmap or strategy, indicating a critical need for better implementation practices.
The majority of companies deploying AI still lack essential policies and ethics guidelines for its usage, underscoring the importance of comprehensive oversight.
Although many marketing teams haven't fully integrated AI policies, the positive trends demonstrate significant increases in the adoption of roadmaps and ethical considerations.
A notable rise in marketers recognizing AI's importance reflects the growing integration of AI in their strategies, with 75% viewing it as 'very important' for the near future.
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