Meta reported impressive first quarter results with $42.3 billion in revenue and $16.6 billion in profit, driven by advertising. In a strategic shift, CEO Mark Zuckerberg highlighted the potential of A.I. in transforming business messaging as a cornerstone of future commerce. Currently generating $510 million in revenue, business messaging could flourish in developed markets once A.I. reduces labor costs to make it profitable. Pilot programs for A.I.-powered chatbots on platforms like WhatsApp are already underway, with favorable feedback regarding efficiency in customer interaction and sales support.
Business messaging should be the next pillar of our business, just like every business today has an email address, social media account and website.
A.I. should solve the profitability challenges of business messaging in developed countries, which currently struggle due to high labor costs.
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