Marc Trachtenberg, Chairman and CEO of Silk Title Company, believes in challenging the traditional norms of the mortgage and title insurance sectors. Through innovation and strategic partnerships with lenders, his company aims to enhance efficiencies and protect its reputation. Trachtenberg highlights the significance of understanding one's business and the crucial role of workflow in the collaborative processes among real estate, mortgage, and title industries. His insights encourage leaders to rethink existing practices and embrace new strategies to navigate market volatility successfully.
I always encourage partners and business leaders to be clear about what business they're in. At Silk Title, we want to be the best partner for lenders we can.
Sometimes that requires us to tell a lender we're not the right fit. It can be incredibly hard, especially over the last few years, to turn down business.
The number one thing is workflow. That word is sometimes either overused or too vague, so let me be more specific - what needs to happen in what order?
We did that because it is the only way to protect our reputation for the integrations and process efficiencies that have made us successful.
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