Food-delivery service Wonder has purchased media company Tastemade for approximately $90 million, enabling it to enhance customer experiences. The integration aims to combine Wonder's first-party data with Tastemade's storytelling capabilities, targeting the development of a retail media business. CEO Marc Lore's vision is to establish an API-driven application for personalized meal ordering. This acquisition strengthens Wonder's position against competitors like Uber Eats and DoorDash, leveraging Tastemade's audience of 160 million social followers and 13 million monthly streaming viewers.
"This acquisition represents an incredible opportunity for both Tastemade and Wonder to leverage our strengths and elevate our storytelling and retail capabilities to new heights."
"With Tastemade's brand storytelling capabilities, we will create an advertising and media business that merges digital experiences with our delivery operations."
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