"The newly-established Social Paradigm Group is a Manchester-headquartered organisation bringing together paid social, creative, email and proprietary software all under one roof. The new structure has been created through the merger of Paradigm Media and Social Nucleus."
"Both trading brands will remain operational independently within the group structure. The founders indicate the merger is intended to deliver the most comprehensive e-commerce growth proposition in the UK marketplace."
"They argue that brands stand to gain considerably from the new infrastructure and suite of tools on offer, as no agency group in the UK has brought together proprietary technology, economics-led strategy, high-volume creative production, and deep vertical expertise under a single roof."
The merger of Paradigm Media and Social Nucleus has resulted in the formation of Social Paradigm Group, a Manchester-based agency specializing in e-commerce and paid social media. This new entity combines various services, including paid social, creative, email, and proprietary software. Paradigm Media focuses on health and wellness brands, while Social Nucleus targets fashion and apparel. The merger aims to fill a market gap by offering a comprehensive growth proposition, leveraging technology, strategy, and creative production to benefit clients in the UK marketplace.
Read at Business Live
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