"Analyst Aaron Lee told investors that AppLovin's move into e-commerce advertising is 'an attractive, multi-year growth opportunity,' estimating a total addressable market of $120 billion that could grow to $180 billion by 2030."
"'At these levels, we believe concerns around AI and competition are reflected in shares, and see the pullback as an attractive opportunity to build a position ahead of the upcoming full launch of the e-commerce platform,' Lee wrote."
"'AppLovin handily surpasses Software's Rule of 40. Advertising revenue growth of 70% and EBITDA margin of 82% for 2025 imply APP is meeting Rule of 150,' the analyst added."
Macquarie has initiated coverage of AppLovin with an outperform rating and a $710 price target. The firm believes the company's expansion into e-commerce advertising presents a significant growth opportunity, estimating a total addressable market of $120 billion, potentially growing to $180 billion by 2030. Analyst Aaron Lee noted AppLovin's strong mobile advertising position and competitive advertising solution. The stock's 40% decline is seen as an entry point, with forecasts indicating substantial revenue and EBITDA growth over the next three years.
Read at Investing.com South Africa
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