Longbridge and Mutual of Omaha's ongoing legal disputes culminated in Judge Sabraw's recent ruling on Longbridge's preliminary injunction request. The court addressed Longbridge's concerns about deceptive advertising practices by Mutual, particularly regarding the promotion of RFS as a distinct entity. The judge's ruling emphasized that Mutual's sponsored content misled consumers by not distinguishing that RFS and Mutual are the same entity. While some arguments from Longbridge were dismissed, Sabraw's decisions provide significant restrictions on Mutual's future advertising, reflecting a commitment to fair competition in the reverse mortgage space.
The law and facts clearly favor Longbridge's claim that Mutual of Omaha's advertising was misleading, as it conflated RFS with Mutual, creating confusion.
Judge Sabraw decided to restrict statements implying Longbridge isn't licensed to offer reverse mortgages and ruled against misleading search advertisements by Mutual.
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