"Imagine a small B2B software startup looking to grow. Rather than spending hours tinkering with targeting settings to build a precise audience, the team simply provides LinkedIn with a few key signals - like a URL for what they're advertising, a list of conversions or customer contacts, or the core industries and job functions they're looking to reach. From there, Auto-Targeting combines the team's inputs with LinkedIn's professional signal intelligence to instantly build a high-value audience."
"Draft with AI draws from ads already in your media library, Shutterstock visuals and LinkedIn's generative AI (GAI) to quickly create ad headlines, draft intro text and suggest images in seconds. And the output is editable, so you can capitalize on scale without losing your creative expression. In short, you can produce a lot more ads with a lot less effort."
Auto-Targeting lets a small B2B software startup provide a few signals — such as an advertised URL, a list of conversions or customer contacts, or target industries and job functions — and uses LinkedIn professional signal intelligence to instantly build a high-value audience. Draft with AI sources existing ads in the media library, Shutterstock visuals, and LinkedIn generative AI to generate headlines, draft intro text, and suggest images in seconds, producing editable outputs that enable scalable creative production. The Recommendations tab offers data-driven suggestions and an option to A/B test suggested changes against the current setup with smaller test groups to improve ad performance and maximize ROI.
Read at Social Media Today
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