LG is partnering with Zenapse to incorporate AI technology into its TVs, aimed at delivering advertisements targeted to the personal beliefs and emotions of viewers. The collaboration will segment LG webOS users into precise market categories, enhancing ad relevance and effectiveness. Zenapse's platform will utilize viewer data and emotional analysis to create compelling viewer experiences. This strategic move promises to revolutionize ad placements on LG smart TVs, home screens, and FAST channels, although details about the licensing deal's duration remain unspecified.
"LG is collaborating with Zenapse to enhance its advertising by interpreting viewers' psychological factors through AI, thereby tailoring ads to fit personal beliefs and emotions."
"Zenapse's ZenVision will analyze viewer behaviors and preferences to segment audiences, ultimately driving more effective advertising strategies on LG smart TVs."
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