"Connected TV is lowering the barrier to entry for advertisers, making it easier than ever for brands to take the campaigns that resonate on social - and that people are already engaging with - and bring them to the largest screen in the room. This is the true power of CTV: the unmatched sight, sound, motion, and scale of television combined with the precision and flexibility of digital."
"In a recent blind case study, Social Sync proved its impact, driving a 22% lift in awareness, 19.5% lift in recall, 26.1% lift in consideration, 18.4% lift in purchase intent, 24.5% lift in brand preference, and 24.2% lift in favourability. The results underscore how Social Sync transforms social content into high-impact CTV creative that not only captures attention but also delivers measurable brand growth."
LG Ad Solutions and Spaceback launched Social Sync in the UK to transform digital and social content into connected TV (CTV) advertisements. Social Sync brings social campaigns to premium television screens, combining sight, sound, motion, and scale with digital targeting and flexibility. The solution aims to lower barriers for advertisers so brands of any size can deliver emotionally engaging, consistent creative across screens. LG Ad Solutions positions Social Sync as an evolution in television storytelling that amplifies performance without reinventing creative. A blind case study reported double-digit lifts across awareness, recall, consideration, purchase intent, preference, and favourability.
Read at Exchangewire
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