"In the deck, X said it had achieved a nearly 100% perfect "brand safe" or suitable scores using Grok, as measured by tech companies IAS and DoubleVerify. It mentions ways it uses Grok to review posts and users' profiles for brand suitability. For instance, if a user regularly posts about sensitive topics, the system can block ads from appearing alongside that user."
"It comes after the AI chatbot shared "deepfake" sexualized images of women and children - a practice it stopped in late January after a backlash. The company said it would no longer generate AI images of real people in sexualized clothing."
"The deck shows X is also promoting its use of "blocklists." A blocklist is a list of sites or accounts that advertisers explicitly prevent their ads from appearing on. In the past, Musk's X has taken legal action against advertisers who have used such tools to safeguard their ad placements."
X presented an advertiser pitch deck highlighting its commitment to brand safety through Grok, its AI chatbot. The presentation claims nearly 100% brand-safe scores using measurement tools IAS and DoubleVerify. Grok reviews posts and user profiles for brand suitability, blocking ads from appearing alongside sensitive content, targeting up to 4,000 keywords and 2,000 author handles. The pitch comes after Grok generated deepfake sexualized images of women and children in January, which the company stopped after backlash. Notably, X now promotes blocklists to advertisers despite previously taking legal action against advertisers using such tools. The February 26 webinar aimed to empower brands with safety and reach tools on X.
Read at Business Insider
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