"Banks and loyalty teams are no longer evaluating tours and activities APIs just to 'add things to do.' The real goal is usually broader: drive engagement, deepen retention, and keep the customer inside your own app or rewards journey."
"For banks and loyalty programs, choosing the right provider type usually matters more than choosing the biggest catalog. In this category, operational fit usually matters more than headline inventory size."
"Affiliate is the lightest model. It is usually faster to launch, but you get less control over checkout and redemption design. For example Viator's affiliate API is content-only, redirects traffic to Viator for the transaction, and keeps Viator as merchant of record and customer-service owner."
"Booking or merchant models are stronger when you want a native experience inside your own loyalty or banking environment. For example Viator's Merchant API keeps the transaction on the partner's site, with the partner controlling the customer journey."
Banks and loyalty programs focus on driving customer engagement and retention through tours and activities APIs. The choice of provider type is crucial, with operational fit being more important than inventory size. Key considerations include the merchant of record, points earning and redemption, and customer service management. Different provider models exist, such as affiliate, booking, and distributor, each offering varying levels of control and integration. For a seamless experience, booking models are preferred, allowing partners to maintain control over the customer journey.
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