"My approach to decision-making revolves around what I'll call evidence-based iteration, where I collect data efficiently and try to validate the most crucial assumptions before I move forward."
"The first is getting to the core of what needs to be known. This sounds simple, but it's actually the hardest part."
Whitney Coggeshall, Director of Product Management at CFA Institute, blends her research background and product management expertise to foster innovation. Emphasizing data-driven decision-making, she advocates for evidence-based iteration to validate key assumptions swiftly in product development. Her approach involves pinpointing essential questions to drive the decision-making process without extending timelines unduly. The insights she gathers from low-lift methods empower her to assess product interest authentically, ensuring that her work aligns with user needs and strategic objectives in an ever-evolving landscape.
#product-management #evidence-based-iteration #data-driven-decision-making #education-innovation #user-insights
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