Whitney Coggeshall, Director of Product Management at CFA Institute, blends her research background and product management expertise to foster innovation. Emphasizing data-driven decision-making, she advocates for evidence-based iteration to validate key assumptions swiftly in product development. Her approach involves pinpointing essential questions to drive the decision-making process without extending timelines unduly. The insights she gathers from low-lift methods empower her to assess product interest authentically, ensuring that her work aligns with user needs and strategic objectives in an ever-evolving landscape.
My approach to decision-making revolves around what I'll call evidence-based iteration, where I collect data efficiently and try to validate the most crucial assumptions before I move forward.
The first is getting to the core of what needs to be known. This sounds simple, but it's actually the hardest part.
#product-management #evidence-based-iteration #data-driven-decision-making #education-innovation #user-insights
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