Keeping An Eye On Spotify's Video Ad Strategy | AdExchanger
Briefly

Video advertising is a strategic priority for Spotify.That might sound strange, considering Spotify is an audio streaming service.But video (when it's delivered to a screen that's in view, of course) can be additive to the listening experience, says Emma Vaughn, Spotify's senior director of advertising business development and partnerships, speaking on this week's episode of AdExchanger Talks.
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