"Marketing is one of the few operations no industry can afford to ignore, which is why we have a veritable host of AI-powered marketing tools being shoved into marketers' faces today. All the social platforms, from Facebook and Instagram to TikTok, and major incumbents like Microsoft and Google, to content-generation startups like Jasper and Copy.ai, offer AI tools that claim to make marketers' lives easier in uncountable ways."
"But Kana has something going for it that most marketing startups today don't: its co-founders, Tom Chavez (CEO; pictured above on the right) and Vivek Vaidya (CTO; pictured above), have been building marketing tech for more than 25 years. Kana's actually their fourth venture after Rapt (acquired by Microsoft in 2008), Krux (bought by Salesforce in 2016), and startup studio super{set}, which they incubated Kana in for 9 months."
"Calling this a "wondrous" time to be building, Chavez said there was a clear opportunity to bring their experience and today's AI tech to bear on this class of problems. "We see a market that's crying out for solutions that meet this moment [...] We understand the space deeply, having wallowed in it arguably a little too long; having really stood in our customers' pain," he told TechCrunch."
AI-powered marketing tools have proliferated across major platforms and startups, promising to simplify many marketing tasks. Kana launched from stealth with a suite of AI agents that perform data analysis, audience targeting, campaign management, customer engagement, media planning, and optimization for AI chatbots, and raised $15 million in seed funding led by Mayfield. The company is led by founders with over 25 years of marketing technology experience, including prior exits Rapt and Krux. Kana's approach uses loosely coupled AI agents that can be tailored on the fly, integrate with legacy marketing software, and operate concurrently across different functions.
Read at TechCrunch
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