""AI and emerging tech are making hybrid experiences seamless," she says. "AI can personalize content in real time, analyze audience sentiment on the spot and extend the reach of a live moment far beyond the room. The most exciting part is that these tools don't replace human connection, they amplify it, allowing brands to scale intimacy and relevance in ways we've never seen before.""
""Experiential is often measured by short-term KPIs like leads or impressions, but its real value lives in long-term brand equity, loyalty and word of mouth," she says. "Brands should connect immediate engagement data to bigger measures like retention, pipeline influence and earned media value. The smartest marketers are building a narrative that connects moments to movement.""
Danielle Damiano Medeiros leads global third party tentpole experiences at LinkedIn, shaping strategy, creative vision and execution for major appearances such as Cannes Lions, IAB NewFronts and the World Economic Forum at Davos. AI and emerging technologies enable seamless hybrid experiences by personalizing content in real time, analyzing audience sentiment and extending live moments beyond physical rooms. Experiential value accrues to long-term brand equity, loyalty and word of mouth rather than solely to short-term KPIs. Brands should link immediate engagement metrics to retention, pipeline influence and earned media value, while designing experiences grounded in empathy and audience relevance.
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