"But it's unclear to what extent advertisers pressured Disney, if at all. reached out last week to several brands that have recently run ads on Kimmel's show, but none opted to comment on the suspension. One CMO who requested anonymity told Adweek that brands are trying to stay politically neutral and are afraid to express values that "don't align with the administration.""
"Brands, including , Cracker Barrel and Jaguar Land Rover , have been attacked by conservative media and President Trump himself over marketing decisions they deem to be "woke." Plus, advertising has become increasingly scrutinized under Trump. In June, the Republican-controlled FTC approved the OMG/IPG merger on the condition that ad agencies prohibit blocking spend to publishers based on their politics. The FTC is also investigating ad agencies and various brand safety vendors for political bias."
Disney reversed course under pressure from celebrities, media personalities, politicians — including some Republicans — and consumers threatening to cut Disney+ and Hulu subscriptions. Advertiser involvement in the reversal remains unclear, and brands contacted declined to comment on suspensions. One anonymous CMO said brands try to stay politically neutral and fear expressing values that 'don't align with the administration.' Several brands, including Cracker Barrel and Jaguar Land Rover, faced attacks from conservative media and President Trump over perceived 'woke' marketing. The FTC imposed conditions on the OMG/IPG merger and is probing agencies and brand-safety vendors for political bias. Wikipedia's volunteer network still shapes content policies and pushed back against misleading fundraising ads in 2022.
Read at AdExchanger
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