"Google stated, 'We're introducing a new setting through Google Partner ad settings that lets you choose whether to provide additional information to advertising partners when you visit websites and apps that partner with Google.' This data helps partners select ads and measure performance."
"The new control appears to show users enrolled in two settings with checkmarks switched on, which may lead to concerns about increased data collection by Google."
"Google clarified that this isn't a new opt-in; the ad-targeting data was already being shared with third parties, and the new setting simply provides a dedicated off switch."
Google introduced a new ad setting that enables users to control data sharing with advertising partners. Users received an email about updates to partner ad settings. The new control appears to opt users in automatically, raising concerns about data privacy. Google clarified that this is not a new opt-in; users were already sharing data, and the new setting provides an option to disable it. The controls apply only if the browser supports third-party cookies, allowing users to manage ad personalization effectively.
Read at PCMAG
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