Innovation Is The Only Rational Response To The End Of Third-Party Cookies | AdExchanger
Briefly

Mediahub Worldwide's Wendi Dunlap is done with hearing about the cookie-pocalypse.The end of third-party cookies (in the slowest demise ever) isn't "Armageddon for marketers," says Dunlap, EVP of business intelligence and audience science at the IPG-owned agency."This is just another phase of marketing," Dunlap says on this week's episode of AdExchanger Talks.
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