Troveo, based in Austin, Texas, pays creators for their private video content, particularly 'dark content' that typically remains unused. In its first year, Troveo has spent around $5 million acquiring 1 million hours of such footage. The company allows individuals, including filmmakers and YouTubers, to monetarily benefit from their content by granting exclusive rights for AI training. Through this approach, creators can earn passive income while ensuring some control over how their videos are utilized. The value of the footage depends on its diversity and potential application, reflecting a new monetization trend in the digital content landscape.
If you have public content out there, your content is already being used to train models, so the question really is, do you want to opt in and extract that value?
I've always thought that was not worth anything, then I realized, oh holy crap, all of these terabytes are actually worth hundreds of thousands if not millions of dollars depending upon who you're talking to.
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