Microsoft Bing has updated its IndexNow platform to improve product visibility and search accuracy by incorporating product schema. This allows e-commerce platforms like Shopify and soon Amazon to provide real-time updates, making shopping results more accurate. By implementing IndexNow alongside structured data, platforms can eliminate the need for separate merchant feeds, thus streamlining content discovery. Recommended schema fields include title, price, image links, and more, while optional fields can enhance categorization. The collaboration aims to optimize online shopping experiences and reduce server load during web crawling.
With real-time indexing and structured data support, it gives your content a faster path to visibility across web search, shopping, and supported ad experiences.
When paired with IndexNow, structured data plays a vital role. IndexNow tells search engines that something has changed, while structured data tells them what has changed.
Collection
[
|
...
]