""Index Marketplaces has truly revolutionised the industry by enabling startups like inPowered AI to innovate directly on the sell side," said Pirouz Nilforoush, co-founder and president, inPowered AI. "With the launch of the Data Vendor Ecosystem, startups will be able to take that innovation even further, creating faster, smarter solutions that deliver real outcomes for advertisers and publishers. We're proud to be a part of this movement with Index Exchange.""
"The Data Vendor Ecosystem extends the momentum of Index Marketplaces by making premium audience intelligence directly available on the sell-side. Rather than relying on fragmented partnerships or custom integrations, data flows seamlessly into curated deals, giving marketers greater precision and speed while ensuring transactions remain transparent and accountable."
Index Exchange expanded Index Marketplaces by launching a Data Vendor Ecosystem that enables activation of premium audience and contextual segments directly on the sell-side without added platform fees or custom integrations. The platform powers hundreds of millions of daily impressions across North America, APAC, LATAM, and EMEA, and adoption more than tripled year over year by the first half of 2025. Agencies and companies including dentsu, Icon Media Direct, inPowered AI, PadSquad, Scope3, SeenThis, and Tatari use the platform for diverse strategies. The ecosystem routes data seamlessly into curated deals, increasing precision, speed, transparency, and providing data vendors a scalable path to market.
Read at Exchangewire
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