A Jeep owner recently complained on Reddit about intrusive ads promoting extended warranty plans that appeared every time they hit the brakes. Stellantis, the parent company of Jeep, claimed this was a glitch impacting a limited number of vehicles, yet acknowledged the prevalence of in-car promotions. Concerns regarding driver safety related to these ads are growing, as automakers explore monetization in their increasingly connected vehicles. With ever-increasing technology in cars, manufacturers may see advertising space on dashboards as a lucrative opportunity.
Stellantis acknowledged that the promotion appearing in Jeep vehicles due to braking was a glitch affecting a small number of vehicles, but admitted in-vehicle ads are common.
Safety experts are raising concerns regarding the growing practice of displaying in-vehicle advertisements, suggesting potential distractions could undermine driver safety.
The presence of numerous semiconductor chips in modern cars enables them to deliver a wide array of features, prompting discussions on monetizing these technologies through advertising.
As automakers invest in vehicles becoming more Internet-connected, the push to use dashboard space for upselling services and products is increasingly appealing.
#automotive-marketing #in-vehicle-advertising #driver-safety #technology-trends #consumer-complaints
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