"impact.com, the world's leading commerce partnership marketing platform, announced its continued strong performance during the second quarter of 2025, as brands turn increasingly to partnership marketing strategies to reach consumers who are disengaged with traditional advertising, and are researching in trusted communities more thoroughly than ever before when making a purchase."
"Data from impact.com's 2025 Mid-year Industry Benchmark report shows a fundamental shift in consumer behaviour toward more strategic, research-intensive shopping. Consumers are navigating their online spending with a clear objective: maintaining their purchasing habits while keeping their overall spending in check. In this environment, recommendations from trusted third parties such as influencers and creators, affiliates, trusted publishers, and friends, carry significantly more weight than one-way brand message broadcasts."
"Today's consumer seeks out authenticity, engagement, trust, and credibility. These are all values that partnership marketing thrives on. We've built the platform that powers this new era of commerce - one rooted in authenticity, powered by partnerships, and scaled through intelligence. The momentum we're seeing is proof: brands that embrace this shift are growing faster, connecting deeper, and spending smarter,"
Impact.com reported strong Q2 2025 performance as brands shift to partnership marketing to reach consumers disengaged from traditional ads. The company invested in its platform and people, produced industry research, podcasts, and partner events, and added more than 900 clients including Hobbycraft, Mandarin Oriental Hotel Group, and Sandals and Beaches Resorts. The platform now serves over 5,000 global brands. Mid-year benchmark data shows consumers favor strategic, research-intensive shopping and rely more on recommendations from influencers, creators, affiliates, publishers, and peers than one-way brand messages. The CEO emphasized authenticity, trust, and partnerships as growth drivers.
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