The article highlights insights from renowned dermatologist Muneeb Shah, who shares the realities of skincare trends on platforms like TikTok. With 18 million followers, he addresses the misinformation prevalent on social media, specifically the myth surrounding toxic sunscreen. His key advice focuses on foundational skincare practices: moisturizing, cleansing, and sun protection. Shah's own brand, Remedy Skin, reflects his ethos of simplifying skincare by offering products directly named after common skin concerns, aiming to help consumers navigate the overwhelming options in the beauty industry, combining effective ingredients into easy-to-use formulations.
"TikTok is the land of bad skincare trends, but luckily, there are a lot of experts that debunk the misinformation in real-time."
"Protect what you have, and do the basics: moisturize, cleanse, and wear sunscreen. Aim for better, not perfect."
"People want better skin, but the overwhelming number of products and conflicting marketing messages make it hard to know which ones to choose."
"Our approach was to simplify skincare—from the way we name products to how we formulate them."
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