Dunbar's number highlights individuals' capacity to maintain meaningful relationships, suggesting that most can manage around 150 connections. This presents a challenge for businesses, specifically small and medium-sized enterprises (SMBs) that need to handle larger contact lists. Customer Relationship Management (CRM) software was designed to assist in organizing and managing these relationships effectively. Alarmingly, a recent survey indicated that over half of SMBs do not utilize a CRM, which the author believes is essential for business growth, streamlining processes, and managing customer data efficiently.
Every person has a limit on how many connections they can manage at one time. This is why Dunbar's number theory rings true—the average person can maintain a meaningful relationship with 150 people.
Out of 446 survey respondents, 56 percent chose 'none' as their CRM. I was gobsmacked! Honestly, I could never have scaled my business without one.
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