"During my week-long binge, I played games that paused their own tutorials to run ads. I saw endless fake X icons and banners that hid the close button under the iPhone's Dynamic Island. Now, I'm not against ads, but I hate it when they feel like a penalty. I'm a gamer, and from what I've seen, PC and console games integrate ads much better. If mobile devs followed suit, mobile games might finally climb out of the mess they're in."
"Think about Times Square in New York, or Shibuya Crossing in Tokyo. What defines the aesthetic of these locations? Ads. Giant neon ads. I've seen this done well in track racing games and FIFA, where you can spot Nike logos on the field. They make the experience feel more real. Simulators are another genre that could use this style. In city builder games like SimCity, commercial zones typically create generic names like "Electronics Store" and "Pizza Place," which feel empty."
Mobile games frequently use intrusive ad implementations that pause tutorials, display fake buttons, and hide close controls under UI elements like the Dynamic Island. Such ads feel like penalties rather than integrated experiences. PC and console titles more often embed advertising naturally, improving immersion. Visual ads can complement worldbuilding, acting like Times Square billboards or stadium branding in racing and FIFA. Simulators and city builders could feature real-world brands to enhance realism. Radio-style ads or brief livestream spots can fit roleplay scenarios like truck simulators without breaking flow. Rewarded ads can be acceptable to players when designed as part of gameplay.
Read at Android Police
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