""Because ChatGPT is a trusted and personal environment for many people, we're intentionally rolling ads out slowly, starting with a limited number of advertisers and formats while we iterate based on what we learn.""
""The ChatGPT ads felt recurrent in my early experiences, but the range of topics covered was extensive and always tailored to my most recent prompt.""
""Overall, I saw ads for dog food, printers, hotel reservations, productivity software, movie tickets, food delivery apps, fashionable ties, streaming services, corporate credit cards, apartment furniture, cruise vacations, AI.""
OpenAI is rolling out ads in the free version of ChatGPT, with ads appearing at the bottom of responses. Approximately one in five questions triggers an ad, which is tailored to the user's query. The ads include links and cover a wide range of topics. OpenAI is starting with a limited number of advertisers and formats, aiming to keep ChatGPT accessible. The decision to introduce ads is part of a long-term strategy, not linked to any potential IPO.
Read at WIRED
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