How to protect your marketing survey against AI bot attacks | MarTech

The rise of AI bots has led to serious issues in marketing data collection, including fake survey responses and misleading metrics that inflate results. A recent case highlighted how an online survey, incentivized financially, attracted AI bots that quickly completed thousands of forms, far outpacing genuine human respondents. These bots not only provided fabricated data but also adapted their responses to mimic human behavior, complicating detection. As AI technology evolves, protecting data integrity in market research has become imperative to prevent wasted budgets and skewed insights.

AI bots are corrupting marketing data, skewing research results, inflating metrics, and wasting budgets, requiring urgent measures to protect data integrity.

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