Tomer Cohen, LinkedIn's chief product officer, emphasized the importance of building a strong online presence on LinkedIn. In an interview, he outlined three essential components to leverage the platform effectively. These include having a visually appealing and verified profile, which signifies active engagement. Cohen notes that authenticity is key in creating connections, as people seek to network with verified individuals who showcase their interests and contributions. By focusing on these fundamentals, users can turn LinkedIn into a powerful tool for professional growth.
"Let me give you the secret sauce," said Cohen. "These are the only three things you must get right. If you do them all, LinkedIn can become a superpower for you."
"Verification signals to the whole ecosystem that you're active," said Cohen. "You're saying, 'You can reach out to me. I'm here to invest.'"
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