"Many trackers were found to share personal insurance applicant data, including ZIP codes in Virginia, some race and ethnicity markers in Washington, and information about incarcerated family members in New York."
"State exchange officials defend the online pixels as being meant to measure their marketing campaigns and to advertise their health portals to users on other parts of the internet."
"TikTok's collaboration with alcohol advertisers kicked off in 2024, when it started working with the Distilled Spirits Council of the United States, which creates protocols for responsible liquor ads on TV and other media."
"In July 2024, TikTok began allowing alcohol brands to create branded accounts and let them target ads to users over age 25, with restrictions on influencer age and content."
Trackers have been found sharing personal insurance applicant data, including sensitive information like ZIP codes and race markers. State exchange officials claim the online pixels are for measuring marketing effectiveness. However, there is a lack of understanding among insurance exchange operators regarding how online tracking tools function and how data is utilized in advertising. Some states have already removed these tracking pixels after inquiries. Meanwhile, TikTok has begun allowing alcohol brands to advertise, implementing age restrictions and responsible drinking disclaimers.
Read at AdExchanger
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