Pampers, in collaboration with Arcadia and Snapchat, won two awards at The Drum Awards for Marketing 2022 for their Pampers AR Storybook project. This initiative was launched to address the alarming statistic that 4 million children under three have never had a story read to them. By transforming Pampers boxes into interactive storybooks via Snapchat's AR technology, the project allows parents to unlock children's classics and contemporary tales by scanning the packaging. It not only enhances story time but also celebrates important cultural moments, significantly promoting early literacy and accessibility to literature for families.
The Pampers AR Storybook project, featuring augmented reality storytelling, addresses the critical issue of early literacy, aiming to change the fact that millions of children haven't been read to.
Through the innovative partnership with Snapchat, Pampers turned its packaging into a portal for children's stories, offering important cultural narratives alongside classic tales.
This project not only celebrates significant cultural moments but also empowers parents with the tools for engaging their children in reading, making literature accessible and enjoyable.
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