""I started in TV at Nickelodeon and Viacom. Then Roblox. Seven years at Meta. I even built my own tech stack for small businesses. And then Rokt. Not exactly a straight line to Chase,""
""When Chase called, my first thought was: what is a bank doing in this space? But then you look closer. 85 million consumers' spending data. The full picture of their lives. That's one of the most valuable assets in the world. And I thought, 'Yes, I want to help figure this out,'""
""At a bank, everything starts with risk. That's the lens. Risk committees, risk frameworks. My job is to help them see through a different lens: consumer engagement, value creation, experiences. That's not how banks are used to thinking.""
Lauren Griewski leverages a background across TV, gaming, and tech to lead sales and partnerships at Chase Media Solutions. She brings startup energy and media instincts to a traditionally risk-focused banking culture. Griewski highlights Chase's 85 million consumers' spending data as a comprehensive asset for commerce media opportunities. She focuses on reframing internal perspectives from risk-first to consumer engagement, value creation, and experiences while maintaining appropriate risk frameworks. Griewski uses industry parallels, such as the growth of Amazon Ads, to illustrate potential high-margin revenue paths for a bank entering commerce media.
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