"The introduction of Bellboy as the new mascot symbolizes Hotels.com's shift towards a more engaging marketing strategy, enhancing user loyalty while promoting savings."
"As Hotels.com revamps its ambassador strategy timed with a crucial sales push, the mascot Bellboy signifies an attempt to educate users about booking tools."
Hotels.com has unveiled Bellboy, a new mascot designed to promote savings through its travel-booking platform. Standing at 18 inches tall, Bellboy features in a campaign that runs until May 26, complete with a catchy jingle and social media presence on platforms such as Instagram, TikTok, and YouTube. This shift follows the discontinuation of the Captain Obvious character, marking a strategic pivot to enhance customer engagement and educate users on app tools. Amidst economic uncertainty and a drop in consumer confidence, the campaign also highlights significant discounts and rewards, capitalizing on the upcoming summer travel season.
Read at Marketing Dive
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