HBO Max has been dealing with a branding crisis after removing the HBO tag in 2023 and undergoing a poorly received rebrand in February. The streaming service has humorously acknowledged this turmoil on social media, declaring, "These rebrands are trying to murder me"âa nod to actress Jennifer Coolidge. Despite attempts to frame the return of the HBO Max name as a joyous reunion, fans remain skeptical and demand improved content rather than fixes for branding issues. Overall, the situation illustrates the risks of altering a well-established brand identity.
After cutting ties and ditching its HBO tag back in 2023, the streaming service unveiled a lacklustre rebrand back in February, but the tepid logo design fell flat with fans.
Max's response? Bring back the HBO Max name and pretend it was all part of the plan.
With a cloying mix of self-awareness and self-gratification, Max painted the brand name resurrection as a grand reunion worthy of celebrating, but fans were unconvinced.
Max's messy rebrands are a prime example of the 'if it ain't broke, don't fix it' mantra.
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