The fashion and beauty newsletter landscape on Substack has exploded, with subscriptions soaring to over five million. Notable figures are leveraging this platform to self-publish, attracting audiences while earning significant revenue. However, this boom has also led to growing concerns of newsletter fatigue among subscribers, as many feel overwhelmed by the influx of content. Writers are beginning to question the sustainability of such a model and how best to engage their audiences amidst what's perceived as a 'trend' with rising competition.
Fashion and beauty newsletters are becoming increasingly crowded on Substack, with user frustration and newsletter fatigue growing amid the rising competition and saturation.
Substack's growth has led to a surge in fashion and beauty publications, but this has resulted in newsletter fatigue among readers trying to keep up with the influx.
With over five million subscribers, Substack is witnessing rapid growth in the fashion sector, leading to a significant increase in publications and earnings from paid subscriptions.
As the landscape grows crowded, writers in fashion are questioning the sustainability of the newsletter trend and how to maintain audience engagement amid subscription fatigue.
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