Happydemics Partners with Vistar Media to Enhance DOOH Brand Measurement

"Happydemics, global brand lift and ad measurement company, has partnered with Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media and part of T-Mobile Advertising Solutions, to deliver highly accurate measurement metrics for digital out-of-home (DOOH) campaigns. This partnership will unlock advertiser-grade brand lift measurement within the Vistar ecosystem, measuring DOOH's impact on factors such as familiarity, ad recall, consideration, and purchase intent."

"Happydemics' measurement unlocks true ad exposure using recall-based methodologies, delivering actionable insights at both the campaign and creative levels. Campaigns can be measured using statistically robust samples and benchmarked against category, venue, and format norms, offering a consistent framework for understanding performance across screens, cities, and regions. Vistar Media clients will benefit from a consistent and scalable approach to brand measurement as DOOH strategies expand beyond single markets."

Happydemics and Vistar Media have partnered to deliver advertiser-grade brand lift measurement for digital out-of-home (DOOH) campaigns, measuring familiarity, ad recall, consideration, and purchase intent. Happydemics applies recall-based methodologies to infer true ad exposure and provide actionable insights at both campaign and creative levels. Campaigns will use statistically robust samples and benchmarking against category, venue, and format norms to enable consistent performance comparisons across screens, cities, and regions. Vistar Media clients gain a scalable, unified measurement framework across EMEA, North America, Latin America, and APAC to refine creative strategies and validate DOOH impact. The initiative reinforces Vistar's commitment to a data-driven global DOOH platform.

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