Misfits Market, known for delivering imperfect groceries, has acquired The Rounds, a household restocking service, enabling the addition of over 250 items including cleaning supplies. To attract The Rounds' customers, Misfits Market is providing a $30 credit and a complimentary one-year subscription to Misfits+, which offers exclusive deals and free shipping. The company aims to enhance its industry presence and continue pursuing mergers and acquisitions amidst rising consumer interest in sustainability and waste reduction.
Misfits Market is acquiring The Rounds to expand its product offerings into household essentials, alongside their mission to reduce food waste through delivering imperfect groceries.
The acquisition will allow Misfits Market to offer over 250 items from The Rounds and promote a stronger presence in the industry, fueled by rising consumer awareness about sustainability.
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