"United States vehicle advertisers can participate by uploading their vehicle data sources in the Merchant Center and running Performance Max campaigns in Google Ads to serve vehicle ads."
"Vehicle ads are a performance-driven, omnichannel, lower-funnel ad format that allows auto advertisers to promote their entire inventory to interested customers shopping for vehicles on Google.com"
"This format shows customers an image of the vehicle, alongside key details like make, model, price, and the advertiser name . Clicking on a vehicle ad takes the customer to the Vehicle Description Page (VDP) on the advertiser's website, where they can perform further actions, like contacting the dealer, submitting a lead form, or other actions, before visiting the dealership."
Google is expanding Vehicle Ads in the United States to include ATVs, RVs, Utility Task Vehicles (UTVs), and non-motorized trailers such as travel trailers and campers. Vehicle advertisers can participate by uploading vehicle data sources in Merchant Center and running Performance Max campaigns in Google Ads. Vehicle Ads are performance-driven, omnichannel, and lower-funnel. The ads promote an advertiser’s inventory to customers shopping for vehicles on Google.com. Each ad shows an image of the vehicle with key details including make, model, price, and the advertiser name. Clicking leads to a Vehicle Description Page on the advertiser’s website for actions like contacting a dealer or submitting a lead form.
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