As the trial progresses, challenges around market definitions are crucial. Google's dominance is being framed as hindering competition and innovation in the ad tech sector.
Witnesses testified about Google's stranglehold on the ad server market, claiming that its practices trap publishers in a cycle of dependency, limiting their negotiating power.
The DOJ's arguments center on Google's monopolistic control, asserting that its methods not only stifle competition but also negatively impact the innovation landscape of ad tech.
Key testimonies reveal the internal conflicts within Google, showing a systematic prioritization of its advertising tools over fair competition, which witnesses claim significantly harms industry players.
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