"The company is competing with other major tech giants like Meta, Adobe and Microsoft to deliver new, AI-powered features to marketers. At its annual Google Marketing Live (GML) conference on Tuesday, the tech giant unveiled a handful of AI-powered features that enhance its search and ad capabilities. The new tools are geared towards helping marketers build ads that are both more attention-grabbing and visible throughout the online search process."
"Among the announcements is the news that Google has begun testing ads that appear above, within and below the results surfaced by Search Generative Experience (SGE), Google's experimental program that uses AI to summarize responses to search queries in natural language, rather than providing users with a long list of links. Users might soon see, for example, ads for stain removers or laundry detergent if they search for the best way to clean a red wine spill out of a sweater."
Google is expanding generative AI across its advertising and search products to help marketers create more attention-grabbing, visible ads. The company is testing ads that appear above, within and below results produced by Search Generative Experience (SGE), which summarizes search queries in natural language rather than listing links. Advertisers may target intent-driven moments, such as showing stain remover or detergent ads for red wine spill searches. Google introduced tools to animate single still images via Product Studio, enabling brief camera pans and motion effects. Google plans to test new ad formats and gather advertiser feedback to refine performance.
Read at The Drum
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