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How AI is reshaping Google's search page

Google is developing an AI search function called Search Generative Experience (SGE) that will likely become a permanent feature on its search page.
SGE aims to provide a conversational search experience with narrative summaries, examples, pros and cons, and snippets of reviews, potentially impacting Google's core business and brands relying on Google ads.

Google's AI-powered search tool can help tackle your holiday shopping

Google's AI-powered search bot can now generate gift ideas, photorealistic product images, and virtual try-ons of men's tops.
Google SGE has expanded its capabilities since its launch in May, offering better translations, interactive definitions, and follow-up queries.
20% of apparel searches on Google are five words or longer, indicating a specific search intent for fashion products.
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