Google has unveiled new curation capabilities across Google Ad Manager, allowing publishers to share first-party signals, enabling advertisers to curate ad placements more efficiently.
IAB Europe’s report reveals programmatic buying has seen a 68% increase, driven by cost efficiency and audience discovery, highlighting the industry's barriers to investment.
The New York Times has surpassed 11 million subscribers, though its growth rate has slowed, reflecting changing dynamics in the publishing landscape.
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