"Google is testing an animation, where an image asset slides into the sponsored results listing. So it turns a pure search text ad into a text ad with an image that slides in from the right side of the screen. This seems to be on mobile, and I cannot replicate this, but Karl-Heinz Fogarascher spotted this and posted about it on LinkedIn - hat tip to PPC News Feed."
"The CTR image assets are now nicely animated into the text. At least for me on IPhone & Chrome. Has this really already been noticed? Opinions? I think Fancy!"
Google is testing a mobile animation that slides an image asset into sponsored search listings. The animation converts pure search text ads into text ads augmented with an image that slides in from the right side of the screen. The effect has been observed on iPhone and Chrome and appears on mobile interfaces. A GIF demonstration shows the image sliding into the text ad listing. The animated image asset is described as a CTR image asset and increases visual emphasis for sponsored results. The effect has prompted online attention and commentary.
Read at Search Engine Roundtable
Unable to calculate read time
Collection
[
|
...
]