"Alphabet Inc.'s Google was sued by advertising exchange PubMatic Inc., which is seeking billions of dollars over its claim that the search giant has illegally monopolized the ad technology market. The lawsuit, filed Monday in federal court in Virginia, is the second by an advertising exchange to take aim at the tech giant since a federal judge ruled in April that Google had illegally monopolized two key technology markets ad exchanges and tools used by websites to sell ad space, known as ad servers."
"The company's lawsuit isn't just about money, but making sure online advertising markets work, he said. It felt like for many years no matter how well we innovated there was a barrier holding us back, Goel said in an interview. That barrier wasn't the limits of our technology. It was Google's illegal monopoly. Every time we adapted or innovated, Google found new ways to stack the deck."
PubMatic filed a federal lawsuit in Virginia seeking billions, alleging Google illegally monopolized the ad-technology market. The filing follows an April federal ruling that found Google illegally monopolized ad exchanges and ad servers. A Virginia judge has scheduled another trial this month to consider whether Google must sell parts of its advertising business as a remedy. PubMatic CEO Rajeev Goel said the prior ruling was meaningful but incomplete and described Google's conduct as a barrier that limited competitors despite innovation. PubMatic serves publishers including X. OpenX, states and publishers and advertisers have filed related suits against Google.
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