Google Shopping AI For Vision Match, Try Out New Looks & Try On Expands
Briefly

Google has unveiled significant updates to its Shopping and Search platforms, focusing on AI-driven enhancements. The new 'vision match' feature allows U.S. users to search for garments by describing them, enabling a tailored shopping experience. Additionally, the try-on functionality has been expanded to include more clothing items like skirts and pants, and it now allows users to visualize makeup looks from celebrities. These features aim to improve online shopping by integrating advanced AI visualization tools, ensuring a more seamless and interactive customer experience.
Google introduced vision match on Google Search, enabling users to find and visualize clothing options by describing their preferences, effectively merging AI with shopping.
With the new try-on features, shoppers can virtually test beauty products and apparel, enhancing their online shopping experience with AI-powered visualization tools.
Read at Search Engine Roundtable
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