"Google's AI-powered Search era apparently also extends to its ads. Now, when you search for a product, Google's Gemini AI chatbot will surface relevant items and generate a "custom explainer" about why you should purchase a specific one."
"In an example shared by Google, someone searching for a "compact espresso pod machine" might see a Nespresso Vertuo Up under a "Sponsored Product" label, alongside an AI-generated description saying: "For a quality machine, look for capsule compatibility and flavor diversity, the ability to produce rich crema, a fast heat up, and one-touch options for custom cup sizes and iced coffee. Slim, fast-starting machine using Vertuo capsules with rich flavor extraction and customization brew concentrations (e.g. for iced coffee). Heats up in 3s and makes 6 cup sizes.""
"Search will also surface ads with a built-in chatbot. These ads will show an "Ask a question" button, which you can press to start a conversation with Gemini. The AI chatbot will then use the informatio"
Google is extending its AI-powered Search experience to advertisements. When users search for products, Gemini can surface relevant sponsored items and generate a custom explainer describing why a specific product should be purchased. Sponsored products may appear under a “Sponsored Product” label alongside AI-generated descriptions tailored to the query. Search ads will also include an “Ask a question” button that starts a conversation with Gemini. The chatbot can use information from the ad and related sources to answer questions during the shopping flow.
Read at The Verge
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