Google is reportedly preparing to roll out a new subscription tier for YouTube called "Premium Lite," aimed at viewers who predominantly consume standard video content. This tier will remain ad-free for most videos; however, it will still include advertisements for music videos. With YouTube Premium currently priced at $13.99 per month, the introduction of this lower-cost option is anticipated to appeal to a broader audience. The Premium Lite plan has been undergoing testing in various international markets and will soon be available in areas like the U.S. and Germany.
Google is set to launch a new, lower-priced YouTube "Premium Lite" tier that will be ad-free for most videos but will still include ads for music videos.
This new subscription option targets viewers who primarily watch regular content and wish for a less expensive way to enjoy YouTube without ads.
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